PAREIDOLIA SERIES

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Eschatographies of the future territory

 

Pareidolia: from the Greek eidolon (εἴδωλον): “image or appearance” and the prefix for (παρά): “next to” or “similar to”. Where a simple group of spots can be perceived as a face and even be interpreted as expressing an emotion. It is considered a subcategory of apophenia: a psychological phenomenon of pattern recognition and is directly related to hierophany: the revelation of the sacred through everyday objects.

 

Pareidolia, alone or combined with apophenia and hierophany, could be the origin of sacred spaces in certain archaeological sites, as well as in some cave paintings.

 

Eschatography: Printed image that blend the graphics elements with eschatological themes created using matrices found on  discarded cardboard or another waste  materials from the streets.

 

This series is a “graphic placement” of the object: “found matrix” that speaks of how the culture of the waste impacts a common territory, of the ethical-aesthetic relationship and of the functionality of the object.

 

Art here is not intended to be a luxurious social superstructure, but rather a tool to highlight reality. Which means an artist capable of developing his own critical judgment about the society in which he is inserted.

Revealing the invisibility of something as daily visible as street garbage, these basic, totemic and childish faces hidden in the waste, are here today asking us what world we will leav for the future generations.